Apple’s 420 Launch wows with a iMac Design Curiosity, AirTags and the brawniest iPad ever.

Apple’s panache for a flashy event is alive as much as ever. From a hapless commuter getting lost down his couch trying to find his keys, Tim Cook getting locked out of Apple and breaking back in “Mission Impossible” style, to possibly the most controversial and divided in opinion iMac redesigns ever to Mmmmm, purple, […]

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Intel lashes out at Apple with “Go PC” campaign, uses cherry picked benchmarks (yet again).

Oh boy… Well ain’t this a bit embarrassing. I know divorces of any kind can be messy, feelings are hurt and tensions fray, but most people try to not air their dirty laundry in public. Everybody and their mother at this point has heard about Apple’s split from longtime CPU supplier Intel, moving to their […]

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Apple announces the arrival of Airpods Max, their first over-the-ear headphones to bear Apple’s brand name.

Today Apple have unveiled their next venture into the personal audio space, filling the gap in their portfolio previously served by their Beats line of products, the Airpods Max. Among the litany of headline features are Active Noise Cancellation (first brought to market on the Airpods Pro), Spatial Audio, Transparency Mode, Adaptive EQ and all […]

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